Anna-Liisa Palatu



From moving sidewalks to replacing plastic, Anna-Liisa has spent the last decade starting futuristic businesses, quitting jobs and analyzing why most of her ideas fail. Until one didn’t. She co-founded Woola in 2020 to stop Big Oil companies from drowning us in plastic. 4 years and 5 million euros in investments later, she is the CEO of Woola – a company that uses leftover sheep wool to replace bubble wrap. Woola is used by retailers across Europe, including the LVMH group.