This winter, the Schwarzenegger Climate Initiative is proud to team up with the International Ski and Snowboard Federation (FIS) for the social media campaign #KeepWinterAlive.
Together with FIS athletes, we’re using Instagram to spotlight what’s at stake: the future of winter in a changing climate. Through the “Add Yours” sticker on Instagram, we’re inviting everyone — fans, athletes, and winter lovers alike — to join the conversation. Share what winter means to you or what you’re doing to help protect it.
By participating alongside FIS athletes, your voice becomes part of a global community standing up for snow, mountains, and the winter seasons we all cherish. Every post helps raise awareness and reminds us that protecting winter requires collective action — on and off the slopes.
Join in on Instagram, tap Add Yours, and help us #KeepWinterAlive.
Aerialist Marion Thenault shares how staying active in her ski community helps protect the seasons she loves
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